![]() Fifa Online, a PC-only football MMOG launched in Korea in 2006, quickly became one of the country's most played online games, while Battlefield Heroes has brought a similar payment model to the West. It's also the western publisher that got in earliest to explore the freemium models emerging from the Far East. The publisher has thrived on its business model of updating key franchises on an annual basis, and there are now so many Sims spin-offs the company must need a Cray supercomputer to keep track of them all.īut this is also the publisher that experimented with the currently trendy alternative reality gaming genre almost a decade ago with its ill-fated Majestic adventure. ![]() Most gamers would never think of Electronic Arts as a major industry innovator.
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